Hi ... Al again.
This is an interesting concept I've heard a lot about recently:
Is there such a thing as 'secrets' anymore ... really?
That seems to be a BIG thing in selling.
- Top Secret this ...
- Ultra-Uber Secret that ...
For the most part, using the word 'secret' is a marketing tactic, HOWEVER ... one question I have for you, if you think 'secrets' don't exist:
Is there something you don't know how to do?
- Tie your shoes?
- Drive a stick shift?
- Cook frog legs?
- Lose 20 pounds?
- Make $50,000 per year?
Do you?
Well, if you don't ... then I guess I'd have to say those things ARE a 'secret' to you.
And ... truth be told, there are A LOT of secrets that I still don't know about.
So, until WE learn everything about everything, 'secret' marketing is STILL going to keep happening.
OK - you can wake up again.
Talk soon,
Al
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